Because profit doesn’t only come from planting . it comes from positioning.
Most Nigerian farmers work hard all season, only to sell their produce at low prices because everyone is harvesting at the same time. The real secret to earning more isn’t always increasing production. Sometimes, it’s upgrading what you already have.
Here are 5 simple, practical value-addition steps that can increase your income this season:
- Process It
Processing your raw produce helps you increase the selling price and access more buyers.
For example:
Cassava becomes garri, starch, or fufu powder
Tomatoes become paste or puree
Pepper becomes dried pepper or pepper powder
When you process, you move your product from “raw” to “ready-to-use,” which brings higher profit.
- Package It
Good packaging makes your product look clean, safe, and professional.
Properly sealed bags, bottles, or containers protect your produce from dirt and spoilage.
Buyers trust products that look well-handled meaning they are willing to pay more.
- Store Smartly
Smart storage prevents spoilage and reduces post-harvest losses.
Using things like solar dryers, airtight containers, or cold rooms helps keep your produce fresh for longer.
When you store well, you can sell later when prices rise instead of rushing to sell cheap.
- Certify It
Certification from NAFDAC or SON helps you access premium markets.
It shows that your product is safe, clean, and meets standard requirements.
With certification, you can supply supermarkets, restaurants, food stores, and even export markets.
- Brand It
Branding gives your product identity
Branding is how you move from “local farmer” to recognized agribusiness
A name, logo, label, and simple story help customers remember you.
Branding also builds trust and trusted products sell faster and at better prices.
Small improvements in processing and presentation can double your profit without planting an extra seed.
Which of these value-addition steps will you try next?
And remember we are AgropreneurNG, your trusted partner in agribusiness, helping you grow smarter, earn better, and farm with confidence.
